Winner Insurance Brand and Marketing Campaign of the Year

Stephen K. Amos - Julian Edwards, MCE Insurance - Tom Broughton, Insurance Times

Specialist motorcycle and scooter insurance provider MCE Insurance has been awarded Insurance Brand and Marketing Campaign of the Year at the 2009 Insurance Times Awards. This prestigious event took place on 4th December.

MCE beat off stiff competition AVIVA, AXA, Hiscox and www.swiftcover.com. However the judges voted MCE the winner and commented "MCE Insurance stood out as a specialist bike insurance broker on a short list with giants! Through its contagious enthusiasm and passion, the winner has transformed its business with clever, catchy and cool marketing.

A pumped up Julian Edwards, Director at MCE Insurance added "2009 has been a pivotal year in MCE's 34 year history. Among a number of new marketing initiatives we won the tender to become title sponsor of the British Superbikes, now the MCE Insurance British Superbikes, where our flag bearer BIG ED entertained hundreds of thousands of people at these events and on TV. We launched our new web site and designed brand new innovative insurance products that bikers wanted!"

The Insurance Times judging panel included some of the most prestigious names in insurance, including:

Barry Smith
Chief Executive,
Forti (UK) Limited
www.fortis.com

Bev Fitzgerald
Managing Director,
Fitzgerald Consultant
www.fitzgeraldconsulting.co.uk

Graeme Trudgill
Technical and Corporate Affairs Executive,
BIBA
www.biba.org.uk

Stephen Ross
Partner,
Deloitte & Touche LLP
www.deloitte.co.uk

Jamie Marchant
Marketing and Communications Director,
Groupama Insurances
www.groupama.co.uk

Manjit Rana
Chief Executive,
Officer quotes2me Limited
www.quotes2me.com

Neil Utley
Chief Executive,
Equity Insurance Group Limited
www.equitygroup.co.uk

Olly Laughton-Scott
Managing Partner,
IMAS Corporate Advisors Ltd
www.imas.co.uk

Simon Cooter
Distribution Director,
UK Division Brit Insurance Holdings plc
www.britishinsurance.com

Steve Burrows
Chief Executive,
Cobra Network
www.cobrainsurance.co.uk

Theo Duchen
Chief Executive,
Acturis Ltd
www.acturis.com

Michael Cook
Director,
Navigant Consulting (UK) Ltd.
www.navigantconsulting.com

Adrian Colosso
Chief Executive,
Heath Lambert Group
www.heathlambert.com

Paul Delbridge
Partner,
PricewaterhouseCoopers
www.pwc.co.uk

Peter J Staddon
Head of Technical Services,
Biba
www.biba.org.uk

Philip Dicken
Head of Indemnity and Corporate Risk,
Hugh James
www.hughjames.com

Judy Holt
Strategic Account Manager,
Allianz Commercial
www.allianz.co.uk

Paul Meehan
Customer Experience Director
AXA Insurance
www.axa.co.uk

Stephen Lark
Director
Lark Insurance Broking Group

Phil Bayles
Director of Trading, Sales & Marketing
Aviva UKGI
www.aviva.co.uk

Amanda Blanc MBA, ACII
Chief Executive Officer
UK Broking
Towergate Insurance

Chris Guillaume
Managing Director
Open International
www.opengi.co.uk

Julia Graham
Chief Risk Officer
DLA Piper UK LLP

Mark Hennessy
Managing Director
Lexicon

Tim Johnson
Chief Executive
Cullum Capital Ventures Limited

Grant Ellis
Executive Chairman
Broker Network Group