
The Motorcycle Industry Association (MCIA) teamed up with MCE Insurance and other leading motorcycle brands for the Motorcycle Media Test Day 09 on 7th April 2009.
The Media Test Day 09 is for members of the non-motorcycling press to give them an opportunity to experience bikes and scooters and see for themselves why so many people are passionate about motorcycling, as a fun and practical transport solution.
The day took place at Bedford Autodrome with expert tuition and the use of multiple tracks. Riders without motorcycle licences were able to try out a scooter and take a mock CBT.
Dominic Edwards, Affinity Marketing Director at MCE Insurance commented ‘We were delighted to work with the MCIA to deliver an excellent day. The non-motorcycle press went away with a real flavour of why we ride bikes, this was a very important day helping to keep biking in the forefront of peoples mind.’
In addition to MCE Insurance the MCIA also teamed up with Honda, Suzuki, Harley Davidson and Bikesafe.
For more information visit www.mcia.co.uk