The ultimate love affair

Big Ed with Sexy Biker Girls at BMF

The bmf are delighted to announce MCE Insurance as their official insurance partner. MCE, a family-run business specialising in motorcycle insurance, is focussed on becoming the UK's number one provider by delivering

Who are MCE Insurance?
Founded in 1975, this independent insurance broker has grown from founder Michael Edwards sitting alone in an office in Northampton to a team of more than 200 people with more than 160,000 of the UK's finest bikers on their books. This broker has a plan - and an ambitious one at that. Managing Director Michael, working with his two sons Dominic and Julian, as well as a recently established Commercial Team, has embarked on a mission to become the UK's number one motorcycle insurance provider. When you consider that the BMF caught up with Michael and Director Dominic at the recent BMF Motorcycle Show - only to find them surrounded by a plethora of powerful bikes and somewhat scantily clad girls at every exhibition stand - you could argue

Why would bmf members love MCE?
Situated in a state-of-the-art headquarters in Northamptonshire, the MCE team is a well-trained, biker-friendly community whose contact centre staff are focussed on getting the right insurance deal for each one of their customers and delivering top-notch after-sales service to ensure that their customers loyalty is retained past the one year life cycle of a policy. MCE has managed to maintain a close-knit family atmosphere within it's UK base while surging ahead with ambitious plans designed to take the company to the head of their chosen market. MCE has already underlined it's ambitious plans with some serious financial investment, which in turn, benefits new and existing customers. Last year, MCE became the official title sponsor of the British Superbikes series and now arranges exciting race day experiences through membership of it's Club MCE offering. These opportunities include priority pit walks, grid walks, laps in the Nissan GTR safety car and pillion laps with BSB riders. All BMF members need to do to start taking advantage of these exclusive benefits is to choose MCE for their bike insurance cover and then visit www.clubmce.com to register their details.
MCE also prides itself on having a strong presence at events across the country so you can expect to see their flag-bearer - BIG ED and his band of female companions - the MCE Smilers at BMF shows in the very near future.

The best insurance for bmf members
MCE has put together an extremely strong panel of insurers, with schemes to suit all shapes and sizes of bikes, which puts them in an ideal position to offer high quality insurance to BMF customers at the right price. Our highly trained advisors understand the importance of identifying each customers needs and tailoring the policy to suit that particular individual. As well as contacting the advisors in person, MCE has a cutting-edge website where customers can purchase insurance directly, as well as read up on the latest goings on in the motorcycle and insurance industries. Dominic goes on to explain "The new site is the bedrock of our e-commerce strategy," he explains. "BMF members are able to buy and renew online."MCE also has plans to introduce a community section and a forum with the aim of achieving real-time feedback on customers' experience of MCE. "Good or bad, customers can comment on what they thought of the way MCE handled their insurance experience," says Dominic. "If there are any negatives or customer frustrations, we can move to resolve them quickly."

Focused approach
Dominic, who sits on the Motorcycle Industry Association and Motorcycle Safety Committee, is keen to emphasise that MCE's aim is not only to be the biggest insurance provider in terms of revenue, but also the best in how it treats its customers at every part of the insurance cycle. "We are proud of our company "Purpose and Principles", which set out how we are plan to achieve all our ambitions," he explains. "After putting our Management team together, we created our principles, our critical messages, which we feel reflect the entire culture here at MCE, as well as shaping our plans for today, tomorrow and beyond."

Onwards and upwards
When MCE Insurance does realise its ambition and becomes the UK's number one motorcycle insurer, it will mark a commendable story of passion and commitment. From a one-man band to a 200-plus strong team, MCE has already won numerous industry awards recognising its achievements. The MCE team remain adamant that the customer must come first. They also recognise the value that comes with teaming up with a brand as strong as the BMF. Dominic commented "BMF people are motorbike people who have a passion for what they do and that is true of all of us here at MCE. The work that the BMF does for the motorbike community makes it a better place to be and this is how we also view ourselves. To have two such strong brands team up together is truly a match made in heaven."

Speak to our friendly bmf team on 0844 338 67 66 or visit mcebikes.com