Victory Motorcycles call it a day
Polaris have announced that over the next 18 months they hope to completely wind down the Victory Motorcycles brand and focus completely on Indian production.
Founded in 1998, the brand had not been making a profit between 2011 and 2015 and have subsequently decided to cut their losses and focus on the more established Indian Motorcycles.
The company will continue to produce parts for Victory motorcycles for the next 10 years, so current owners will still be able to keep their pride and joy maintained.
Polaris Industries Chairman and CEO Scott Wine said: "This was an incredibly difficult decision for me, my team and the Polaris Board of Directors. Over the past 18 years, we have invested not only resources, but our hearts and souls, into forging the Victory Motorcycles brand, and we are exceptionally proud of what our team has accomplished.
"Since inception, our teams have designed and produced nearly 60 Victory models that have been honoured with 25 of the industry's top awards. The experience, knowledge, infrastructure and capability we've built in those 18 years gave us the confidence to acquire and develop the Indian Motorcycle brand, so I would like to express my gratitude to everyone associated with Victory Motorcycles and celebrate your many contributions."
10.01.2017 - Big Ed